Scottish Fashion Week 2024

Official photography for Scottish Fashion Week 2024, covering both Edinburgh and Glasgow showcases. The commission demanded versatility — from the controlled precision of runway shots to the spontaneous energy of backstage moments, from designer portraits to the atmospheric shots that capture the event’s cultural significance.

Pavel’s approach balanced the documentary instinct of capturing real moments with the editorial eye needed to elevate each image beyond simple event photography. The resulting portfolio serves both the event organisers’ PR needs and the individual designers’ lookbook requirements.